Food commercials can be tricky. You want it to look delicious, not like it’s auditioning for a science experiment. For Argeta’s latest product, we tackled this by mixing photogrammetry with 3D animation and realistic rendering to create visuals so lifelike, you can practically taste them. But it’s not just about realism; the art direction keeps things visually captivating, steering clear of the “over-polished plastic food” trap. The result? A commercial that doesn’t just showcase the product. It turns it into a centerpiece, blending mouthwatering detail with an aesthetic that feels fresh, not forced.