The McDonald's on the Bus TV commercial pulls off a slick trick by marrying on-set LED virtual production with top-notch compositing. Translation? It’s a perfect storm of real and digital that actually works. Thanks to some creative-grade wizardry, the visuals hit that sweet spot between polished and believable, proving that virtual production isn’t just the shiny new toy. It’s here to take a wrecking ball to the limits of traditional commercial shoots.